Google Implements Phone Call Conversion Tracking

I can’t tell you how excited I am by this. Phone calls are like the black hole of conversion tracking. Ya, you could pay for a service but many times the cost just doesn’t seem worth it and as a consultant there wasn’t ever a solution I could apply across clients economically.

But this is a great option as I understand it. Basically just insert some code around the phone numbers displayed on your website pages and Google will display specific advertising controlled phone numbers when an advertising visitor hits the site.

Best of all? This at no cost to any of us. Check out the details here.

 

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Google Encrypts ALL Keyword Searches

I keep getting asked by clients, “Why does most of my keyword data in Google Analytics show as (not provided)? It’s like, 66% of all my organic visitors!!”

keyword searchSay Goodbye to Keyword Search Data!

Basically ¬†this all happened back in September/October of 2013. What happened is either a) Google got upset with the NSA and their sneaky backdoor hacking and decided to encrypt all their data, or if your cynical, b) it’s a move by Google to encourage more paid search advertising.

So you won’t be able to see all that glorious data in Analytics any longer.

As a weak alternative you can link your Webmaster Tools account to Analytics to get some of that data – just not with all the great extra data like – what they did after they arrived on the website.

Find more details here: http://searchengineland.com/post-prism-google-secure-searches-172487