Google Implements Phone Call Conversion Tracking

I can’t tell you how excited I am by this. Phone calls are like the black hole of conversion tracking. Ya, you could pay for a service but many times the cost just doesn’t seem worth it and as a consultant there wasn’t ever a solution I could apply across clients economically.

But this is a great option as I understand it. Basically just insert some code around the phone numbers displayed on your website pages and Google will display specific advertising controlled phone numbers when an advertising visitor hits the site.

Best of all? This at no cost to any of us. Check out the details here.

 

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Headlines & Keywords – It Matters

inserting-keywords-into-headlinesOne of the most important places to insert your keyword phrase into your page content is within the headline tag (otherwise known as H1, H2, H3, etc. tags in html-speak). We thought we would make a quick guide on how simple it is to make these changes and create or edit Headlines within you WordPress content.

What is a Headline & Why Should I Care?

Every page should have a Headline that indicates the focus of the page. Depending on how much content you have on the page you may also have sub-headlines. Using headlines is a great way to break up your content and make it easily scannable by visitors so they quickly get the gist of the page without reading everything. This oftentimes looks much better than bullet-points which many websites use to simplify text.

Inserting Keywords Into Headlines

It is important that you use keywords in your headlines. The search engines REALLY like it. You will sometimes hear headlines referred to as H1 tags, H2 tags, etc. These are the names of the types of HTML formatting tags that are used. Inside of WordPress though we can just use the formatting toolbar.

Editing Headlines in WordPress

When you edit a page you can create a Headline/Heading format by selecting the formatting drop-down box under the BOLD and ITALIC buttons and choosing the pre-formatted Heading style you desire as shown in the image at the top of the page.

  • Heading 1 tends to be your largest most prominent type – think top of page headlines in a newspaper.
  • Heading 2, heading 3, Heading 4 are subsequently less prominent and are used in staggered fashion similar to and outline format.
  • So a Heading 2 would be used as a subsection under the main Heading 1 topic.

10 Tips for Creating a Successful Google AdWords Campaign

I am proud to have contributed a tidbit to this discussion. Check out a great little article on best practices for getting started with Google AdWords!

http://www.cio.com/article/753671/10_Tips_for_Creating_a_Successful_Google_AdWords_Campaign

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Google Encrypts ALL Keyword Searches

I keep getting asked by clients, “Why does most of my keyword data in Google Analytics show as (not provided)? It’s like, 66% of all my organic visitors!!”

keyword searchSay Goodbye to Keyword Search Data!

Basically ¬†this all happened back in September/October of 2013. What happened is either a) Google got upset with the NSA and their sneaky backdoor hacking and decided to encrypt all their data, or if your cynical, b) it’s a move by Google to encourage more paid search advertising.

So you won’t be able to see all that glorious data in Analytics any longer.

As a weak alternative you can link your Webmaster Tools account to Analytics to get some of that data – just not with all the great extra data like – what they did after they arrived on the website.

Find more details here: http://searchengineland.com/post-prism-google-secure-searches-172487